Convincing Through Expertise and Engagement:
The key to converting prospects lies in showcasing your expertise, providing valuable information, and offering ways to engage and see results. Our automated messaging solutions create a strategic roadmap for this process, delivering targeted messages through various channels, including email, text messaging, social media, and more. By letting the system do the work, you can focus on other aspects of your business while knowing that your leads are being guided along the path to conversion.
Why Automated Messaging Matters:
Did you know that a 97% of customers aren't yet ready to make a purchase? Neglecting this vast majority means missing out on a significant opportunity. At iMPRESS, we understand the importance of focusing on the larger block of potential customers, which includes those who are 'Actively Shopping' (17%), 'Problem Aware' (20%), and 'Not Yet Problem Aware' (60%).
By centering our efforts on this broader audience, we set ourselves apart from the competition. Our automated messaging systems are designed to engage and nurture your leads, transforming them into loyal customers over time. While catering to the 3% who are ready to make a purchase now, you can simultaneously build a meaningful relationship with the rest.
Automation Workflows
iMPRESS can design custom workflows tailored to your specific goals. Imagine you're running an Animal Rescue organization with the aim of increasing donations. iMPRESS has already configured and disseminated your video content, directing users to a landing page that showcases your impact and the significance of the contributions you receive.
However, the engagement doesn't end there. Thanks to iMPRESS Automation, the process is just beginning. When a donor makes a contribution, they won't be left without further interaction. They will receive a gratitude-filled email and a text message expressing appreciation. These messages will also extend an invitation to "Become a Monthly Donor," along with an explanation of the reasons behind this choice and a link to the dedicated Monthly Donor page.
At this point, a branching occurs. An alternative path comes into play. Those who decide to become monthly donors (Group A) will exit this Workflow and might be transitioned to another pathway that showcases the tangible impact of their ongoing contributions. For those who haven't made a donation (Group B), they will continue within the workflow. After a period of 30 days, an additional text message will be sent to Group B, gently prompting them once again to consider making a donation.
Importantly, this automated process can be meticulously planned and prepared years in advance, ensuring a seamless and consistent donor engagement experience over time.
Imagine the transformative potential of automation propelling your business forward. You'd be empowered to deliver tailored education to clients when they are most receptive. You can effortlessly revive conversations that might have lapsed, promptly notify individuals about upcoming events, remind clients about ongoing sales, and explore a multitude of other boundless possibilities.
Our Demo serves as a functional illustration of the power of Automation, providing an in-depth breakdown of its capabilities and how it can be harnessed to serve your unique needs. Don't hesitate to take the first step. Initiate the process today by clicking the "Demo" button below!
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© Copyright 2023. IMPRESS. All rights reserved.
Schedule a FREE Consultation to Learn More About Our Marketing Strategies.
© Copyright 2023. IMPRESS a DBA of Office Print Q, LLC. All rights reserved.