If your Logo serves as the "Face" of your business, then your Brand embodies the "Personality" of your business. Just as people convey their personality through their energy, spoken words, attire, and even their chosen conversational subjects, businesses do the same. Given the freedom to shape your brand as you see fit, how do you make your choice?
Branding Informed by Demographics:
The demographic you intend to reach should dictate the character of your brand. What is their age range? Is your target audience predominantly male or female? Do they have families? These inquiries hold the potential to sway your branding decisions. iMPRESS delves into these and other queries to construct brands that resonate with the specific demographic you're aiming for.
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© Copyright 2023. IMPRESS a DBA of Office Print Q, LLC. All rights reserved.